Author Topic: Hugger Month: 1968 Custom Camaro Promotional Advertising Campaign  (Read 5328 times)

SMKZ28

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February 1968 was touted by Chevrolet through-out the United States and Canada as “Hugger Month.”  This advertising campaign was meant to promote newly available, mid-year options on the 1968 “Customized Camaro,” including four newly available colors.  These included Rally Green, Bronze, British Green and Le Mans Blue.  The last three were colors previously only available on the Corvette.  According to promotional material, Chevrolet stated that Hugger Month is, “our way of telling you how you can customize any Camaro with sports features you can order.”  One of these was the newly available “rear-deck spoiler.”
 
As part of the campaign, some dealers were giving away a 1968 Camaro and some were giving away Polaroid cameras.

This is a promotional mailer sent out to prospective purchasers.

worthpoint.com


Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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Re: Hugger Month: 1968 Custom Camaro Promotional Advertising Campaign
« Reply #1 on: April 25, 2023, 03:13:24 PM »
Here are two magazine ads that talk about the customizing aspect and the four newly available colors.

1/2) oldcaradvertising.com
3/4) thejumpingfrog.com
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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Re: Hugger Month: 1968 Custom Camaro Promotional Advertising Campaign
« Reply #2 on: April 25, 2023, 03:21:00 PM »
The first ads I found announcing "Hugger Month" appeared in January 1968 but the bulk of them were run in February 1968.  Several dealerships did continue the campaign theme into March, April and May 1968.

January 1968

1) Economy Chevrolet: The Cincinnati Enquirer (OH) January 22, 1968
2) ?: Lancaster Eagle Gazette (OH) January 27, 1968
3) Daniels Motors: Colorado Springs Gazette Telegraph (CO) January 31, 1968

newspapers.com

Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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Re: Hugger Month: 1968 Custom Camaro Promotional Advertising Campaign
« Reply #3 on: April 25, 2023, 03:36:50 PM »
February 1968

1/2) Authorized Chevrolet Dealers in Memphis Area: The Memphis Press Scimitar (TN) February 2, 1968
3) Greater Kansas City Chevrolet Dealer: The Kansas City Times (MO) February 2, 1968
4) Metropolitan New York and Long Island Chevrolet Dealer: Daily News (NY) February 2, 1968

newspapers.com
« Last Edit: April 25, 2023, 05:09:08 PM by SMKZ28 »
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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Re: Hugger Month: 1968 Custom Camaro Promotional Advertising Campaign
« Reply #4 on: April 25, 2023, 03:41:13 PM »
February 1968

1/2) Metropolitan Chevrolet Dealer: The Times (IN) February 2, 1968
3) Tarrant County Chevrolet Dealer: Fort Worth Star Telegram (TX) February 2, 1968
4) Hulac Chevrolet: Omaha World Herald (NE) February 2, 1968

newspapers.com
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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Re: Hugger Month: 1968 Custom Camaro Promotional Advertising Campaign
« Reply #5 on: April 25, 2023, 03:46:32 PM »
February 1968

1) Owen Keown Chevrolet: Evening Vanguard (CA) February 2, 1968
2) Byrne Bros. Chevrolet: The Reporter Dispatch (NY) February 2, 1968
3/4) Fitzpatrick Chevrolet: Concord Transcript (CA) February 2, 1968

newspapers.com
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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Re: Hugger Month: 1968 Custom Camaro Promotional Advertising Campaign
« Reply #6 on: April 25, 2023, 03:52:09 PM »
February 1968

1) Jack Coyle Chevrolet: The San Bernardino County Sun (CA) February 3, 1968
2) Dewey Smith Chevrolet: Omaha World Herald (NE) February 4, 1968
3) Hulac Chevrolet: Omaha World Herald (NE) February 4, 1968
4) Economy Chevrolet: The Cincinnati Enquirer (OH) February 5, 1968

newspapers.com
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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Re: Hugger Month: 1968 Custom Camaro Promotional Advertising Campaign
« Reply #7 on: April 25, 2023, 03:57:28 PM »
February 1968

1) Authorized Camaro Dealers in Greater Montreal: The Gazette (Quebec) February 5, 1968
2) Thomson Motors: The Daily Herald Tribune (Alberta) February 6, 1968
3) Glen Campbell Chevrolet: The Buffalo News (NY) February 6, 1968
4) Taylor Chevrolet: Lancaster Eagle Gazette (OH) February 6, 1968

newspapers.com
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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Re: Hugger Month: 1968 Custom Camaro Promotional Advertising Campaign
« Reply #8 on: April 25, 2023, 04:06:38 PM »
February 1968

1) Wolf Chevrolet: Belvidere Daily Republican (IL) February 7, 1968
2) Bill Defouw Chevrolet: Journal and Courier (IN) February 7, 1968
3) Grants Chevrolet: The News Tribune (WA) February 7, 1968

newspapers.com
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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Re: Hugger Month: 1968 Custom Camaro Promotional Advertising Campaign
« Reply #9 on: April 25, 2023, 04:12:16 PM »
February 1968

1/2) Smith Chevrolet: The Times (IN) February 8, 1968
3) Wolf Chevrolet: Belvidere Daily Republican (IL) February 8, 1968
4) Dewey-Smith Chevrolet: Omaha World Herald (NE) February 9, 1968

newspapers.com
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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Re: Hugger Month: 1968 Custom Camaro Promotional Advertising Campaign
« Reply #10 on: April 25, 2023, 04:17:58 PM »
February 1968

1/2) Park Avenue Chevrolet: The Montreal Star (Quebec) February 9, 1968
3) Downtown Chevrolet: The Oklahoma City Times (OK) February 9, 1968
4) Kidder Knoepfler Chevrolet: Sioux City Journal (IA) February 9, 1968

newspapers.com
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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Re: Hugger Month: 1968 Custom Camaro Promotional Advertising Campaign
« Reply #11 on: April 25, 2023, 04:23:00 PM »
February 1968

1/2) O'Rielly Chevrolet: Tucson Citizen (AZ) February 9, 1968
3) Gates Chevrolet: The South Bend Tribune (IN) February 9, 1968
4) Brown and Hoeye Chevrolet: Arizona Republic (AZ) February 10, 1968

newspapers.com
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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Re: Hugger Month: 1968 Custom Camaro Promotional Advertising Campaign
« Reply #12 on: April 25, 2023, 04:28:02 PM »
February 1968

1) Camp Chevrolet: The Atlanta Constitution (GA) February 10, 1968
2) Fitzpatrick Chevrolet: Contra Costa Times (CA) February 11, 1968
3) Don Allen Chevrolet: The Miami News (FL) February 12, 1968
4) Wolf Chevrolet: Belvidere Daily Republican (IL) February 14, 1968

newspapers.com
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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Re: Hugger Month: 1968 Custom Camaro Promotional Advertising Campaign
« Reply #13 on: April 25, 2023, 04:33:02 PM »
February 1968

1) Red Buelow Chevrolet: The Sheboygan Press (WI) February 15, 1968
2) Schonlaw Chevrolet: The Los Angeles Times (CA) February 15, 1968
3) Metropolitan New York and Long Island Chevrolet Dealers: Daily News (NY) February 15, 1968
4) Greater Kansas City Chevrolet Dealers: The Kansas City Times (MO) February 16, 1968

newspapers.com
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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Re: Hugger Month: 1968 Custom Camaro Promotional Advertising Campaign
« Reply #14 on: April 25, 2023, 04:38:34 PM »
February 1968

1) Authorized Chevrolet Dealers in the Memphis Area: The Commercial Appeal (TN) February 16, 1968
2/3) Bernard Chevrolet: Great Lakes Bulletin (IL) February 16, 1968
4) Fitzpatrick Chevrolet: Concord Transcript (CA) February 16, 1968

newspapers.com
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd