Author Topic: Chevrolet Road Rally Game Sold by Dealers at Christmas 1966 Camaro/Corvette  (Read 1669 times)

SMKZ28

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Marketing to adults was not the only way Chevrolet promoted their brand-new Camaro in its introductory year.  During the Christmas season of 1966 Chevrolet dealers across the country sold an item that was directly targeted at young children.  It was called the Chevrolet Road Rally Game and it sold for $5.95.  This is equivalent to $55.43 in 2023 dollars.  You couldn’t get this game anywhere else.  The idea was that kids would want it for Christmas and the parents would have to go to the Chevrolet dealership to acquire it.  While they were at the dealership, they would be shown the new Chevrolet models and probably come home with a brochure or two in addition to the game.  Some dealers gave it away free with the purchase of a real Chevrolet.

According to an article on page 32 of the February 1983 edition of the magazine entitled Classic Sixties,

“Republic Tool & Manufacturing Corporation made this ‘Road Rally Game’ for Chevrolet in 1966.  It was a promotional tool for the new Camaro, introduced that Fall as a 1967 model, and for the 1967 Corvette, the last version of the famed 1963 body design.  J. W. McRoskey, a Republic spokesman, told Classic Sixties, ‘we initially contacted Chevrolet and worked with them on a contract basis.  We manufactured approximately 300,000 units at a cost of $5.95 each for exclusive distribution through Chevrolet dealers.  The Corvette may have been modeled from prototype photographs; however I have no recollection concerning the design of the Camaro.  Several years after we produced the Road Rally for Chevrolet, we manufactured similar games for Mercury, Plymouth and AMC.’  The Corvette is a very faithful replica, but has non-production tri-bar spinners on the Rally wheels that were standard on 1967 Corvettes.  The Camaro, though, looks as though it was created from very sketchy information.”

I'm not really sure about the last sentence from the article.  The Camaro looks pretty spot on to me.  It was just a toy, not a scale model.

Does anyone have any memories of receiving and/or playing with this game back when it was new?
« Last Edit: April 23, 2023, 12:24:54 PM by SMKZ28 »
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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1/2) worthpoint.com
3/4) ebay.com
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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There seems to be two different versions of the vehicles produced for the game.  While each set received a yellow car and a red car, examples for sale on Ebay have demonstrated that neither color was exclusive to the Camaro or the Corvette. 

1) ebay.com
2) worthpoint.com (yellow Camaro)
3/4) ebay.com (red Camaro)
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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Newspaper ads for the availability of the Chevrolet Road Rally Game start to appear all across the country in November and run through a couple of days before Christmas in December 1966.

November 1966

1) Christian Quality Chevrolet: The Daily Reporter (IN) November 9, 1966
2) Superior Chevrolet: The Cincinnati Enquirer (OH) November 16, 1966
3) Christian Quality Chevrolet: Rushville Republican (IN) November 17, 1966

newspapers.com
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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November 1966

1/2) Bill Rasmussen Chevrolet: Journal Gazette (IL) November 22, 1966
3/4) Rancho Chevrolet: The Van Nuys News and Valley Green Sheet (CA) November 25, 1966

newspapers.com
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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November 1966

1) Bordelon Chevrolet: Daily World (LA) November 30, 1966
2) Schneider Chevrolet: The Galion Inquirer (OH) November 30, 1966
3) Hunter Henry Motors: Bethany Republican Clipper (MO) November 30, 1966

newspapers.com
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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December 1966

1) Veillon Motor Company: The Ville Platte Gazette (LA) December 1, 1966
2) Ferris Chevrolet: The Daily Times (OH) December 1, 1966
3) Smith Chevrolet: St. Tammany Farmer (LA) December 2, 1966
4) Dumas Milner Chevrolet: Clarion Ledger (MS) December 4, 1966

newspapers.com
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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December 1966

1) Goodwin Chevrolet: Longview News Journal (TX) December 8, 1966
2) Ted Gentry Chevrolet: The Selma Times Journal (AL) December 8, 1966
3/4) Dumas Milner Chevrolet: Clarion Ledger (MS) December 9, 1966

newspapers.com
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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December 1966

1) South Tacoma Chevrolet: The News Tribune (WA) December 11, 1966
2) Wolf Chevrolet: Belvidere Daily Republican (IL) December 12, 1966
3) Bob Salter Chevrolet: Pensacola News Journal (FL) December 13, 1966
4) Millers Autoland: ? (NM) December 15, 1966

newspapers.com
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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December 1966

1) Union Motor Company: The Gazette (LA) December 15, 1966
2) Hansen Chevrolet: The Ludington Daily News (MI) December 15, 1966
3) Triangle Chevrolet: The News and Observer (NC) December 16, 1966
4) Casey Chevrolet: Daily Press (VA) December 18, 1966

newspapers.com
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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December 1966

1) Gilkey Chevrolet: The Daily Democrat (MO) December 19, 1966
2) Fairway Motors: Standard Speaker (PA) December 20, 1966
3) Taylor Chevrolet: Lancaster Eagle Gazette (OH) December 22, 1966

newspapers.com
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

68SixBangerRS

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Fascinating stuff!  I was 9 years-old during the Christmas of '66, but my dad was a Ford man (he bought a new '66 Galaxie 4-door and I remember the copper '66 Mustang convertible with a parchment Pony interior in the showroom) so I didn't know about this game.  However, I did have a Motorific racing set with a turquoise Corvette and a red Mustang. 

That was a great time to be a kid...the original Batman series, The Monkees TV show and the cartoon Jonny Quest on Saturday mornings, going to the drag races at Great Lakes Dragaway, riding my Schwinn to the Dairy Queen with not a care in the world.

The photo is some Motorific cars currently for sale on Ebay (note...not my cars).

SMKZ28

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Fascinating stuff!  I was 9 years-old during the Christmas of '66, but my dad was a Ford man (he bought a new '66 Galaxie 4-door and I remember the copper '66 Mustang convertible with a parchment Pony interior in the showroom) so I didn't know about this game.  However, I did have a Motorific racing set with a turquoise Corvette and a red Mustang. 

That was a great time to be a kid...the original Batman series, The Monkees TV show and the cartoon Jonny Quest on Saturday mornings, going to the drag races at Great Lakes Dragaway, riding my Schwinn to the Dairy Queen with not a care in the world.

The photo is some Motorific cars currently for sale on Ebay (note...not my cars).

Thanks for the recollections!  I wasn't born until 1976 but I loved all those shows in reruns!
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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Found this image of some kids playing the game in front of a 1967 Camaro in the June/July 1990 issue of the magazineCamaro Corral.
« Last Edit: April 24, 2023, 03:10:29 PM by SMKZ28 »
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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Here is a color version of a previous newspaper ad.  While I'm not 100% sure, it looks like it might have been in one of the Fall 1966 editions of the Chevrolet magazine entitled Friends.

worthpoint.com
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd