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More from the brochure.

Camaro info from the brochure.

I recently found a post on the internet about a 1967 Chevrolet brochure for the Swiss market that features a picture of a Camaro that was assembled at the Bienne plant.  It was printed in Switzerland in March 1967.

http://www.lov2xlr8.no/brochures/chevy/67chvb/67chvb.html

https://www.curbsideclassic.com/blog/qotd/whats-wrong-with-this-picture-and-whats-very-right-with-the-other-ones-they-do-things-a-bit-differently-in-switzerland/ 

Here is the two-page article on the Camaro Tour de Suisse that appeared in the July/August 1967 issue of General Motors World.

1st picture: 1st page of article: (courtesy of CRG Coordinator "KurtS" http://www.camaros.org/forum/index.php?topic=7910.0)

2nd picture: 2nd page of article: (courtesy of CRG Coordinator "KurtS" http://www.camaros.org/forum/index.php?topic=7910.0)

[It is Good!]

Recently, Thomas Suter reached out to me and sent me some interesting pictures from an article detailing one of the weekend promotional trips through Switzerland made by five Camaros during the Camaro Tour de Swisse, which took place for nine successive weekends starting on April 1, 1967.  The article appears on page 21 of the July 1967 issue of Spotlight.  This publication was the "House Organ of General Motors Suisse S.A. Bienne," and it was "published by the Personnel Department."  The article is provided in both the French language and the German language.  Thankfully, Thomas provided a translation from German for the entire article:

"It is Good!
Heinz Dähler, Sales Promotion
Jean-Claude Villard, Public Relations

That was the spontaneous verdict of admirers of the five smart Camaros sent by the sales department on a test drive to the Valais.  Starting from Biel via Fribourg and Bulle to Lausanne, where the five speedsters caused quite a stir, both during the city tour and while parked in Ouchy.

Vevey was the next stop, then the group drove in a disciplined manner through the busy Saturday traffic to St-Maurice, where Mr. Casanova warmly welcomed the Camaro drivers and, after a tour of the city, directed them to Martigny, where the cars were parked on the Place Centrale during lunchtime and attracted an astonishing crowd of spectators. Mr. Casanova personally led the Tour de Martigny.

The Valais presented itself in its most beautiful spring attire as the convoy set off for Sion.  Sion was reached shortly before closing time, and here too the parked Camaros attracted a great deal of interest.

Mr. Revaz Jr. accompanied us on the tour to Sierre.  In Sion, the Camaros were parked in front of the Revaz garage, and the drivers were invited by Mr. Revaz, accompanied by his charming wife, for an aperitif, where the warming effect of the Valais sun was also felt pleasantly from within.

Early on Sunday morning, the Camaros surprised churchgoers in Sion on another tour of the city, and when the service ended in Martigny, the colorful convoy was there again.

After a quick drive, they reached Vevey, where, after a long search, they found strategically located parking spaces near the circuit of the Karting World Championships.

It goes without saying that the Camaros also took the hearts of the large audience in Vevey by storm.

On the drive to Lausanne, the five Camaros took in the parade of oncoming traffic, and even while driving through Ouchy-Lausanne, the numerous Sunday strollers were surprised by the sporty elegance of the cars.

Chalet-a-Gobet was another highlight of the trip.

Conclusion of the trip: Mission accomplished, sales promotion par excellence.

The Camaro is indeed impressive!"

Breaking down the article it seems that on this particular weekend the 5 Camaros traveled throughout the Canton of Valais, which is located in the southwestern part of the country.  On Saturday they went through the towns/cities of Beil, Fribourg, Bulle, Lausanne, Vevey, St. Maurice, Martigny, Sion, and Sierre.  On Sunday it seems they made the reverse trip stopping to show off the Camaros at the Karting World Championships in Vevey and the Chalet-a-Gobet near Lausanne.  While I have been able to establish that the Karting race in Vevey was the first of three events that made up the Karting World Championship for 1967, I haven't been able to pin down the exact Sunday this event took place.  I am unsure who "Mr. Casanova" was or who the members of the "Revaz" family were.  The Revaz family might have owned a gas station/repair shop in Sion.  I believe the second picture shows the Camaros "parked in front of the Revaz garage."  There is still a Recycling center in Dorénaz, Switzerland called Revaz Autos SA.  I wonder if it is the same family company?

Thanks go out to Thomas Suter for providing this information for me to post!


     

While searching for something else on the internet I came across this interesting publication entitled The McKinnon People that has a 1967 Camaro SS 350 on the front cover.  This magazine was published by the Public Relations Department of McKinnon Industries Limited which was a subsidiary of General Motors Corporation in St. Catherines, Ontario, Canada.  The first two images were posted to the Niagara History and Trivia Facebook page by by Rick Ferron on April 8, 2018.  His post states, "Found this little staff magazine today...though it had been a subsidiary of GM since 1929, General Motors in St. Catharines was called McKinnon Industries until 1969 (I only ever remember my Grandmother, who worked there briefly during WW2 and who died in 1992, referring to GM as "McKinnon's"). This 1966 staff magazine not only covers a number of staff events, and the winners of monetary rewards for innovative ideas, but introduces the new 1967 Camaro. 307, 327 and 350 CID GM engines were made in St. Catharines in the 60s."  https://www.facebook.com/groups/149469265088626/?multi_permalinks=1654764307892440&hoisted_section_header_type=recently_seen&__cft__

• =AZZ_9hKGURiOmKa8DPEAHqEnfswS5n-dmyyjBxpEC5NXV24qxczAO2WOw6N9QlI34bq1qicIHPVFXOu_fmPiYasCGXsqUwdmNRcGnOoQYotTY5MrAd0GsiO7CqWsgJuk-pSeEWRj9B1gVg30ll2JwAds&__tn__=%2CO%2CP-R

He mentions that this magazine was from 1966 but did not give the month.  I was able to find a PDF copy of the July/August 1966 issue at the Brock University Archives and Special Collections web site but that is not the one with the Camaro on the cover.  This leads me to believe that it was either the September/October 1966 issue or the November/December 1966 issue.
 

Great pics, the show was fantastic as always.

I kinda missed that yellow 69 with the Endura bumper, what is the combo?

If you are referring to the car in Reply #35 and #36 then it was a COPO tribute car.  That's all I remember about it.

2025 MCACN Program

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