Back in the 1960's domestic automobile manufactures participated in a competition for new model year cars that would test their acceleration, braking and fuel economy. When Chevrolet introduced the Camaro for the 1967 model year the contest was known as the Union/Pure Oil Performance Trials. In 1967 they were held on January 14-18 at Daytona International Speedway in Daytona Beach, Florida. The trials were sponsored by the Union Oil Company of California and its Pure Oil Division. It was sanctioned and supervised by NASCAR. In addition to Impala, Chevelle SS 396, Chevy II and Corvair, Chevrolet provided two 1967 Camaros with 327 V-8 engines and 4-speed manual transmissions. These two Camaros participated in Class IX (Sport Compact) against two Ford Mustang 2+2's, a Plymouth Barracuda, a Dodge Dart GT and a Rambler American Rogue. While the Ford Mustang won the class with more total points, Chevrolet chose to promote the Camaros win in the acceleration tests in both a brochure and several newspaper advertisements. Both Motor Trend and Popular Science magazines ran articles on the trials in their respective April 1967 editions.
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Chevrolet Brochure
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Chevrolet newspaper advertisement
1/2) Binghamton Press (NY) January 24, 1967
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Chevrolet newspaper advertisement
1/2) Polk County Motor Company: Polk County Enterprise (TX) February 9, 1967
https://texashistory.unt.edu/
Chevrolet newspaper advertisement
1/2) Polk County Motor Company: Polk County Enterprise (TX) February 16, 1967
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Articles
1) Winkler County News (TX) January 29, 1967
2) The Shiner Gazette (TX) February 9, 1967
3) Polk County Enterprise (TX) February 9, 1967
4) Forsyth County News (GA) February 16, 1967
1-3) https://texashistory.unt.edu/
4) https://gahistoricnewspapers.galileo.usg.edu/
Union/Pure Oil advertisement
1) San Bernardino Sun (CA) January 17, 1967
https://cdnc.ucr.edu/
Union/Pure Oil advertisement
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Folder of Press Releases
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Brochure of official results produced after the trials ended.
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Brochure of official results produced after the trials ended.
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Brochure of official results produced after the trials ended.
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Article in April 1967 issue of Popular Science magazine
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Ford advertisement touting their overall win against the Camaro and others in the sport compact class (Class IX).
1/2) San Bernardino Sun (CA) February 22, 1967
https://cdnc.ucr.edu/
Ford Thunderbird participating in the acceleration test on pit lane of the superspeedway.
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