Author Topic: 1967 Camaro Participation in Union/Pure Oil Performance Trials Daytona 1/67  (Read 1448 times)

SMKZ28

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Back in the 1960's domestic automobile manufactures participated in a competition for new model year cars that would test their acceleration, braking and fuel economy.  When Chevrolet introduced the Camaro for the 1967 model year the contest was known as the Union/Pure Oil Performance Trials.  In 1967 they were held on January 14-18 at Daytona International Speedway in Daytona Beach, Florida.  The trials were sponsored by the Union Oil Company of California and its Pure Oil Division.   It was sanctioned and supervised by NASCAR.  In addition to Impala, Chevelle SS 396, Chevy II and Corvair, Chevrolet provided two 1967 Camaros with 327 V-8 engines and 4-speed manual transmissions.  These two Camaros participated in Class IX (Sport Compact) against two Ford Mustang 2+2's, a Plymouth Barracuda, a Dodge Dart GT and a Rambler American Rogue.  While the Ford Mustang won the class with more total points, Chevrolet chose to promote the Camaros win in the acceleration tests in both a brochure and several newspaper advertisements.  Both Motor Trend and Popular Science magazines ran articles on the trials in their respective April 1967 editions.   

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« Last Edit: April 27, 2023, 06:40:22 PM by SMKZ28 »
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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Chevrolet Brochure

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Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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Chevrolet newspaper advertisement

1/2) Binghamton Press (NY) January 24, 1967

https://fultonhistory.com/Fulton.html
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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Chevrolet newspaper advertisement

1/2) Polk County Motor Company: Polk County Enterprise (TX) February 9, 1967

https://texashistory.unt.edu/
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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Chevrolet newspaper advertisement

1/2) Polk County Motor Company: Polk County Enterprise (TX) February 16, 1967

https://texashistory.unt.edu/
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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Articles

1) Winkler County News (TX) January 29, 1967
2) The Shiner Gazette (TX) February 9, 1967
3) Polk County Enterprise (TX) February 9, 1967
4) Forsyth County News (GA) February 16, 1967

1-3) https://texashistory.unt.edu/
4) https://gahistoricnewspapers.galileo.usg.edu/
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

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Union/Pure Oil advertisement

1) San Bernardino Sun (CA) January 17, 1967

https://cdnc.ucr.edu/
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

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Union/Pure Oil advertisement

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Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

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Folder of Press Releases

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Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

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Brochure of official results produced after the trials ended.

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Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

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Brochure of official results produced after the trials ended.

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Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

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Brochure of official results produced after the trials ended.

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Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

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Article in April 1967 issue of Popular Science magazine

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Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

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Ford advertisement touting their overall win against the Camaro and others in the sport compact class (Class IX).

1/2) San Bernardino Sun (CA) February 22, 1967

https://cdnc.ucr.edu/
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

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Ford Thunderbird participating in the acceleration test on pit lane of the superspeedway.

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Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd