Author Topic: 1967 Indy 500 Camaro RS/SS Convertible Pace Car Promotional Material from 1967  (Read 7152 times)

SMKZ28

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This thread will feature material put out by Chevrolet and/or Chevrolet dealerships promoting the fact that a white with blue interior 1967 Camaro RS/SS 396 convertible was chosen as the pace car for the 51st running of the Indianapolis 500 at Indianapolis Motor Speedway in Speedway, Indiana.  It was held over two days, Tuesday May 30th and Wednesday May 31, 1967.  The race was red flagged on lap 19 due to rain and was continued the next day.  The Camaro actually "paced" the Indy 500 twice in 1967.  According to Wikipedia, "two unscored warm-up laps were run behind the pace car, and the field of now 32 cars took the green flag to restart single-file."  Thirty-three cars originally started the event but Lloyd Ruby could not restart the race because he dropped out the first day due to mechanical problems.  A.J. Foyt won the race in his Ford powered Coyote.  Coincidentally, Foyt joined the ranks of three time Indy 500 winners with Mauri Rose, who drove the 1967 Camaro RS/SS 396 convertible pace car on the pace laps.

The two-page, color advertisement showcasing the Camaro pace car appeared in both the 1967 Indianapolis 500 Festival Program as well as the souvenir program for the Indianapolis 500.

1 & 2) https://www.ulib.iupui.edu/collections/
3) worthpoint
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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I found a copious amount of promotional advertisements from around the country at newspapers.com.  I am posting them in chronological order as they were run.

I found most of what I will post at newspapers.com but I will identify the other digital newspaper repositories where applicable.   To identify the particular newspaper, date they were published and where they were each located simply consult the file name under the image.
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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7

Not sure what a Canaro is? LOL!  "Largest stock of Canaros in Montana" 
Usually you see an "e" where the second "a" should be.  I don't think I've ever seen the "m" replaced with an "n"

3) Facebook
4) http://montananewspapers.org/
« Last Edit: March 20, 2021, 09:43:08 PM by SMKZ28 »
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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9

I know its a bad image but photos #2 & #3 show a coupe with door decal and a vinyl top! (https://newspapers.lib.utah.edu/search)
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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11

Full page ad on race day.

I believe the second photo is actually from worthpoint, I mislabeled the file.
« Last Edit: March 24, 2021, 09:29:31 PM by SMKZ28 »
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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13

Notice that the last advertisement is from October 1967 and its offering the ACTUAL Pace Car for sale for $3,695!

It states, "Specially prepared by the Chevrolet Motor Division.  Has over 30 coats of white lacquer paint and has been very highly tuned for the special performance needed for the 500 Race pace laps."
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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Here is an advertisement that appeared in thousands of newspapers in the spring of 1967.  It is a similar version to one that ran in magazines at the same time.

1) https://www.coloradohistoricnewspapers.org/
2 & 3) ebay
« Last Edit: March 20, 2021, 09:46:54 PM by SMKZ28 »
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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Dealer Show Room Posters

worthpoint
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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Coaster
Matchbook

worthpoint
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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Postcards

ebay
worthpoint
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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Press Photos

Notice the alternate font for "Chevrolet Camaro" on the 2nd photo with Mauri Rose.

ebay
worthpoint
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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Promotional Models available at Chevrolet dealerships

camaropacecars.com
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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Vintage AMT Model Kit

worthpoint
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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Letter talking about AMT Model Kit

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Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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« Last Edit: March 24, 2021, 09:06:23 PM by SMKZ28 »
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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Click on the following link to see the promotional film entitled "The Old Brickyard at Indianapolis." Multiple shots of the actual pace cars, festival cars etc.

https://www.youtube.com/watch?v=Np5IfQdvn2c

worthpoint
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

SMKZ28

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Cool Camaro Pace Car Jacket worn at the event

Facebook
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

MO

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Nice finds Scott!

MO

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Interesting font differences. The one with Mauri Rose behind the wheel looks like comic sans. Surprising that Chevrolet didn't stay with it since they were very much into the groovy, mod, advertising and product scene.

SMKZ28

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Nice finds Scott!

Thanks for looking and responding!  I like the font used in the picture with Mauri Rose as well.
Scott
I don't have a 1st Gen but I have 1971 Z28 RS 4-spd, 1997 Z28 Z4C 6-spd, 2000 SS Convertible, 2010 RS 6-spd

KurtS

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The Pace Setter sale / promotion was tied to being a selected as the pace car.
But the sale was not applicable to any pace car or hi-po car. The sale was mostly L6 cars with some 327 V8 cars. The only V8 cars involved in the promotion were those ordered with the M11 floor shifter or the D91 nose stripe.
More info http://www.camaros.org/geninfo.shtml#pacesetter
« Last Edit: March 23, 2021, 04:58:18 PM by KurtS »
Kurt S
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