Author Topic: 1969 Indy 500 Camaro RS/SS Conv Z11 Pace Car Promotional Material from 1969 (Read 11734 times)

SMKZ28 · « **on:** April 09, 2020, 04:22:34 PM »

This thread will feature material put out by Chevrolet and/or Chevrolet dealers promoting the fact that the white with twin orange stripes 1969 Camaro RS/SS convertible Z11 was chosen as the pace car for the 53rd running of the Indianapolis 500 at Indianapolis Motor Speedway in Speedway, Indiana on Friday, May 30, 1969.

Multiple different color advertisements were produced showcasing the Camaro pace car. A two-page spread appeared in both the 1969 Indianapolis '500' Festival Souvenir Program as well as the Official Souvenir Program for the 1969 Indianapolis 500 race.

1 & 2) http://ulib.iupuidigital.org/cdm/compoundobject/collection/Indy500Fest/id/2014/rec/1
3) worthpoint
4) ebay

SMKZ28 · « **Reply #1 on:** April 09, 2020, 04:29:49 PM »

Single page advertisements that appeared in period magazines.

1 -3) worthpoint
4) April 1969 issue of NADA Magazine (digital.hagley.org)

SMKZ28 · « **Reply #2 on:** April 09, 2020, 04:47:31 PM »

This one appeared on the back cover of the May 1969 edition of Friends magazine. According to the inside of the back cover, "Friends Magazine comes to you through the courtesy of the Chevrolet dealer whose name appears on the back cover."

SMKZ28 · « **Reply #3 on:** April 09, 2020, 04:53:17 PM »

These two advertisements appeared in motorsport enthusiast magazines.

1 & 2) Drag Times July 4, 1969 (ad for Lowe Chevrolet, Upper Marlboro, Maryland) (worthpoint)

3 & 4) USAC News May 30, 1969 (ebay)

SMKZ28 · « **Reply #4 on:** April 09, 2020, 04:58:13 PM »

Newspaper advertisements

1) worthpoint
2) newspapers.com
3 &4) ebay

SMKZ28 · « **Reply #5 on:** April 09, 2020, 05:03:48 PM »

More newspaper advertisements

1) camaropacecars.com
2) Flickr
3) texashistory.unit.edu

SMKZ28 · « **Reply #6 on:** April 09, 2020, 05:08:05 PM »

Matchbook (worthpoint)

SMKZ28 · « **Reply #7 on:** April 09, 2020, 05:13:46 PM »

7" x 20" Cardboard Display Sign

1 & 2) worthpoint
3 & 4) Appeared in a 1969 High School yearbook (Facebook)

SMKZ28 · « **Reply #8 on:** April 09, 2020, 05:20:57 PM »

More from 1969 High School yearbooks

1) justacarguy.blogspot.com
2-4) Facebook

SMKZ28 · « **Reply #9 on:** April 09, 2020, 05:24:22 PM »

8-page Pace Setter Values Booklet (4.5" x 9.5") (worthpoint)

SMKZ28 · « **Reply #10 on:** April 09, 2020, 05:26:11 PM »

1/25th scale promotional model from dealership (worthpoint)

SMKZ28 · « **Reply #11 on:** April 09, 2020, 05:28:18 PM »

Chevrolet Communications Kit for dealerships (May 1969) (worthpoint)

SMKZ28 · « **Reply #12 on:** April 09, 2020, 05:29:12 PM »

More from Chevrolet Communications Kit
1) worthpoint
2) ebay

SMKZ28 · « **Reply #13 on:** April 09, 2020, 05:31:00 PM »

One more from a 1969 High School yearbook

annualmobiles.blogspot.com

SMKZ28 · « **Reply #14 on:** April 09, 2020, 05:34:50 PM »

1969 16-page Brochure Mailer (11" x 8.5") (worthpoint)

Pace car appears on the back cover

SMKZ28 · « **Reply #15 on:** April 09, 2020, 05:37:19 PM »

Pacesetter display (ebay)

SMKZ28 · « **Reply #16 on:** April 09, 2020, 05:39:05 PM »

More Pacesetter display (ebay)

SMKZ28 · « **Reply #17 on:** April 09, 2020, 05:39:44 PM »

one more Pacesetter display (ebay)

SMKZ28 · « **Reply #18 on:** April 09, 2020, 05:40:50 PM »

Paperwork, brochure and matchbook

mysocialmate.com

SMKZ28 · « **Reply #19 on:** April 09, 2020, 05:46:17 PM »

Official Photographs

SMKZ28 · « **Reply #20 on:** April 09, 2020, 05:49:12 PM »

Banner (Facebook)

SMKZ28 · « **Reply #21 on:** April 09, 2020, 05:54:14 PM »

I will add more as I come across them. Please post anything you have that I haven't posted. Thanks!

KurtS · « **Reply #22 on:** April 10, 2020, 03:39:40 AM »

That Wegner dealership picture is one of the first times I've seen the door decal on a car that wasn't at Indy or a GM promo picture.
I wonder if it was an Indy car after the event. The dealership is in VA. There's another VA dealer who had a car go to Indy and then get returned to them.

Goodyear on that car, Uniroyal on the Meadors car.

Thanks!

SMKZ28 · « **Reply #23 on:** April 10, 2020, 02:00:47 PM »

Your welcome Kurt. Here are a few more photos showing Z11's inside dealerships with the door decals applied. It looks like both photos show that the decal was applied on top of the stripe. It also appears that the cursive "Chevrolet Camaro" is applied closer to the door handle in the second photo. The "Ch" is definately under the mirror in the first photo.

1) Unknown dealership, but back of photo stated May 14, 1969 (worthpoint)
2) Cleveland County, North Carolina Dealer (Uniroyal Tiger Paw F70-14 tires) Title: "Cleveland County, North Carolina, 4-H Club automotive program members inspecting a Chevrolet Camaro, "Official Pace Car, 53rd Annual Indianapolis 500 Mile Race..."" Use magnification tools to zoom in on photo here: https://d.lib.ncsu.edu/collections/catalog/0016811#?c=&m=&s=&cv=&xywh=-2246%2C-189%2C11188%2C6019

SMKZ28 · « **Reply #24 on:** April 12, 2020, 03:28:14 PM »

I had been looking for an image of this Sprite display and finally found one on Flickr. It appeared in a display at the Indianapolis Motor Speedway Museum in 2019 honoring the 50th anniversary of Mario Andretti's Indy 500 win. I go to Pole Day every year but was not able to see this display last year so it was cool to see the pictures that "Greg2600" posted: https://www.flickr.com/photos/greg2600/albums/72157708926031386/page1

ZLP955 · « **Reply #25 on:** April 14, 2020, 11:26:48 PM »

Great posts, as always. Thank you!

SMKZ28 · « **Reply #26 on:** April 15, 2020, 04:15:37 AM »

Thanks Tim!

I finally found the image I had of the Sprite ad. Notice that it is different from the one I posted above. (ebay)

SMKZ28 · « **Reply #27 on:** April 30, 2020, 03:25:42 PM »

Here is a 1969 yearbook ad for Wade-Walsh Chevrolet, Inc. featuring a 1969 Z11. It looks to be wearing Uniroyal tires.

http://annualmobiles.blogspot.com

SMKZ28 · « **Reply #28 on:** February 10, 2021, 04:15:36 PM »

Found this advertisement for McMahan Chevrolet in Lafayette, Colorado featuring a 1969 Camaro RS/SS Z11 convertible in the April 24, 1969 edition of the Broomfield Star newspaper here: https://www.coloradohistoricnewspapers.org/?a=d&d=BMS19690424-01.2.22.2&srpos=17&e=--1969---1969--en-20--1--img-txIN%7ctxCO%7ctxTA-camaro-------0------

Notice that in referring to the "Indy 500 Pace Car Camaro" in the picture, the caption on the left states, "We have sold this one, but we have many more exciting Camaros in stock." Since the newspaper is dated, April 24th they sold the car more than a month before the actual running of the Indy 500.

KurtS · « **Reply #29 on:** February 10, 2021, 06:58:55 PM »

The cars were available for sale before the race. But they generally didn't fly off the showroom floor. They were expensive - many sat months, some for a year. I know of about 10 cars that were sold in 1970 CY.

SMKZ28 · « **Reply #30 on:** February 11, 2021, 03:33:39 AM »

Quote from: KurtS on February 10, 2021, 06:58:55 PM

The cars were available for sale before the race. But they generally didn't fly off the showroom floor. They were expensive - many sat months, some for a year. I know of about 10 cars that were sold in 1970 CY.

Thanks for the info Kurt.

SMKZ28 · « **Reply #31 on:** March 16, 2021, 02:47:42 PM »

I have been able to amass a treasure trove of first generation Camaro material by taking advantage of the week long free trial at newspapers.com. Here are some of the promotional ads for the 1969 Camaro RS/SS Z11 convertible Indy 500 Pace Car that I was able to find. The first one is a national Chevrolet advertisement while the rest were run by regional Chevrolet dealerships. I am posting them in chronological order as they were run.

I found most of what I will post at newspapers.com but I will identify the other digital newspaper repositories where applicable. To identify the particular newspaper, date they were published and where they were each located simply consult the file name under the image.

Enjoy!

3) https://cdnc.ucr.edu/
4) https://gateway.okhistory.org/

SMKZ28 · « **Reply #32 on:** March 16, 2021, 02:53:18 PM »

SMKZ28 · « **Reply #33 on:** March 16, 2021, 02:58:39 PM »

3

2) https://nyshistoricnewspapers.org/

SMKZ28 · « **Reply #34 on:** March 16, 2021, 03:11:04 PM »

4

2) https://www.coloradohistoricnewspapers.org/

SMKZ28 · « **Reply #35 on:** March 16, 2021, 03:18:20 PM »

5

3) https://cdnc.ucr.edu/

SMKZ28 · « **Reply #36 on:** March 16, 2021, 03:20:47 PM »

SMKZ28 · « **Reply #37 on:** March 16, 2021, 03:30:44 PM »

SMKZ28 · « **Reply #38 on:** March 16, 2021, 03:36:43 PM »

SMKZ28 · « **Reply #39 on:** March 16, 2021, 04:27:07 PM »

SMKZ28 · « **Reply #40 on:** March 16, 2021, 04:34:59 PM »

SMKZ28 · « **Reply #41 on:** March 16, 2021, 04:39:34 PM »

11

3) https://digmichnews.cmich.edu/

SMKZ28 · « **Reply #42 on:** March 16, 2021, 04:43:59 PM »

12

Not sure how there could be "only 16 left" on July 12th when on June 29th there were "only 5 left." Possible misprint or did they get more pace cars?

SMKZ28 · « **Reply #43 on:** January 27, 2023, 03:00:47 PM »

Here are a couple of pictures of a 1969 Camaro RS/SS Z11 convertible inside the dealership showroom of Stiver Chevrolet Oldsmobile in Hubbard Ohio. They were recently posted by Marc Briel on the Old Dealership Pictures Facebook page. He mentioned that it is actually the car he currently owns in the pictures. How cool is that!

https://www.facebook.com/groups/2120630181518995/

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Author Topic: 1969 Indy 500 Camaro RS/SS Conv Z11 Pace Car Promotional Material from 1969 (Read 11734 times)