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Author Topic: 1967 Camaro Pacesetter Sale  (Read 1268 times)
KurtS
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« on: March 19, 2014, 12:24:29 AM »

The recent discussion about Pacesetters encouraged me to do some more research on the topic. I'll probably put this on the site eventually, but for now:

The Chevrolet Pacesetter promotion was intended to leverage the selection of the 1967 Camaro as the pacecar for the 67 Indy 500.
The 4/10/67 initial announcement said “Chevrolet and its dealers are launching a nationwide Camaro Pacesetter sales campaign this month to mark the selection of the Camaro as pace car for this year's Indianapolis 500 race on Memorial Day.”
"During the Pacesetter event, Camaro buyers can get the special hood stripe and floor-mounted shift for three-speed transmission at no extra cost with special savings also available on Powerglide automatic transmission, power steering and power brakes.”
The various Pacesetter ads and literature include some details of the sale, but some details were unclear or appear conflicted.

The specifics of the Pacesetter sale were:
- The D91 bumblebee nose stripe and the M11 floor mount shift were no cost options on both L6- or V8- powered Camaros.
- For both L6 coupes and convertibles, the sale offered special savings on this group of eight options: the L22 250ci L6, deluxe steering wheel (N30), wheel covers (P01), whitewalls (P58), front and rear bumper guards (V31 & V32), wheelwell mouldings and side striping (Z21), and extra interior trim (Z23).
- If the eight-option package was ordered on a L6 car, then there was a small discount on these three options: power brakes, power steering, and the Powerglide automatic transmission.

Data on cars involved in the promotion is somewhat limited, but is sufficient to explain some to the details of the campaign.
The first cars that had the promotion were built in mid-April and, although the campaign was supposed to run through June, it continued until the end of the model year.
The window sticker showed the normal option list and prices. The GMAC invoice to the dealer showed a credit to the dealer for the promotion as a line item. How much of the savings the dealer passed on appears to be at the dealer’s discretion – there are some dealer invoices that show full price was charged to the customer without any discount.
The credit on the D91 stripe ($11.39) and M11 shifter ($8.15) were based on dealer cost, not the suggest retail price of $14.75 and $10.55.
The discount on the eight-option package (L22, N30, P01, P58, V31, V32, Z21, Z23) was $50. These options retailed for a total of $159.
If you ordered the eight-option package, the discount on power brakes was $5, the discount on power steering was $10, and the discount on the powerglide was $15. These discounts could be combined.

It is notable that the promotion focused on L6 cars. There was a notable surge in L6 orders after this promotion started, probably driven by profit potential for the dealers.
The only V8 cars involved in the promotion were those ordered with the M11 floor shifter or the D91 nose stripe. Very few V8 cars have been documented as part of the Pacesetter sale.
« Last Edit: March 19, 2014, 09:17:23 PM by KurtS » Logged

Kurt S
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« Reply #1 on: March 19, 2014, 08:16:04 PM »

Thanks Kurt, nice start, good info.
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1967 Camaro  LOS  11A
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Mike C.    NW - Illinois
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« Reply #2 on: March 19, 2014, 09:05:19 PM »

I have a early April built, 250 6cyl with nose stripe, all numbers match on car for sure this is a Norwood built car. Is there a way that I can tell if it was a part of this pasesetter deal?
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69Z28-RS
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« Reply #3 on: March 19, 2014, 09:30:27 PM »

I have a early April built, 250 6cyl with nose stripe, all numbers match on car for sure this is a Norwood built car. Is there a way that I can tell if it was a part of this pasesetter deal?

I would suspect that unless you have the original window sticker, it would be impossible to be certain...
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Gary W.  /  69Z28-RS, 72 B 720 cowl console rosewood all tint
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KurtS
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« Reply #4 on: March 19, 2014, 09:31:15 PM »

I corrected myself - it should have been mid-April. The earliest car is 04C. Yours is 04A, which appears too early.
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Kurt S
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« Reply #5 on: March 20, 2014, 01:45:08 PM »

Thanks, I believe the bumble bee stripe is original to the car, do you have any idea when they would of been first available on 6 cyl car?
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KurtS
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« Reply #6 on: March 20, 2014, 04:44:11 PM »

D91 became available in March 67 as an RPO, L6 and V8.
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Kurt S
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« Reply #7 on: March 21, 2014, 04:38:33 PM »

67conv6cyl,  I was going to ask, does your car have the M11 Floor shift?  The stripe and the Floor shifter were no cost options.
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Mike C.    NW - Illinois
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« Reply #8 on: March 22, 2014, 04:11:18 PM »

It does have floor shift, there is no B in group 2 on trim tag, However floors are original and it does have correct cut out for floor shift. Never have known why it does not show up on trim tag!
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L6Ragtop
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« Reply #9 on: May 20, 2014, 03:06:38 PM »

Pretty sure I have one in my garage.

Convertible
04C Build Date
D91 (Tahoe Turquoise w/ White Stripe)
L22
M11 w/ Console
N30
P01
P58? (I don't have any original photos)
V31/32
Z21
Z23

Dan
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camaroboy68ss
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« Reply #10 on: May 20, 2014, 03:42:48 PM »

Hugh that closely describes a 67 convertible my grandfather sold about 2 years ago. It was a #s matching 250 car with a powerglide that had the N30 wheel (first time I've ever seen it on a Camaro) had black nose stripe, but was a column shift and lacked power steering and brakes. The interior did have trim package if I remember right. Car didn't have paper work other than a lot inventory sheet from the original dealer. It's probably coincidence that it was optioned like this. Also details are fuzzy because I'm going completely off memory.
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Young gun with a Camaro.

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KurtS
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« Reply #11 on: May 20, 2014, 11:47:23 PM »

Dan,
I sure sounds like it. I'd have to see the VIN to make sure it was after the first cars. IIRC, most 04C (but not some early cars) cars could have it.
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Kurt S
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« Reply #12 on: May 21, 2014, 05:45:22 PM »

From the VIN, yes, I think it was a Pacesetter. Smiley
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Kurt S
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« Reply #13 on: May 21, 2014, 06:23:37 PM »

Thanks Kurt.
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