Model Specific Discussions > Promotional Events and Concept Cars
Hugger Month: 1968 Custom Camaro Promotional Advertising Campaign
SMKZ28:
February 1968 was touted by Chevrolet through-out the United States and Canada as “Hugger Month.” This advertising campaign was meant to promote newly available, mid-year options on the 1968 “Customized Camaro,” including four newly available colors. These included Rally Green, Bronze, British Green and Le Mans Blue. The last three were colors previously only available on the Corvette. According to promotional material, Chevrolet stated that Hugger Month is, “our way of telling you how you can customize any Camaro with sports features you can order.” One of these was the newly available “rear-deck spoiler.”
As part of the campaign, some dealers were giving away a 1968 Camaro and some were giving away Polaroid cameras.
This is a promotional mailer sent out to prospective purchasers.
worthpoint.com
SMKZ28:
Here are two magazine ads that talk about the customizing aspect and the four newly available colors.
1/2) oldcaradvertising.com
3/4) thejumpingfrog.com
SMKZ28:
The first ads I found announcing "Hugger Month" appeared in January 1968 but the bulk of them were run in February 1968. Several dealerships did continue the campaign theme into March, April and May 1968.
January 1968
1) Economy Chevrolet: The Cincinnati Enquirer (OH) January 22, 1968
2) ?: Lancaster Eagle Gazette (OH) January 27, 1968
3) Daniels Motors: Colorado Springs Gazette Telegraph (CO) January 31, 1968
newspapers.com
SMKZ28:
February 1968
1/2) Authorized Chevrolet Dealers in Memphis Area: The Memphis Press Scimitar (TN) February 2, 1968
3) Greater Kansas City Chevrolet Dealer: The Kansas City Times (MO) February 2, 1968
4) Metropolitan New York and Long Island Chevrolet Dealer: Daily News (NY) February 2, 1968
newspapers.com
SMKZ28:
February 1968
1/2) Metropolitan Chevrolet Dealer: The Times (IN) February 2, 1968
3) Tarrant County Chevrolet Dealer: Fort Worth Star Telegram (TX) February 2, 1968
4) Hulac Chevrolet: Omaha World Herald (NE) February 2, 1968
newspapers.com
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