Dana Chevrolet was in business less than 5 full years. One of the last ads for Dana Chevrolet at the 8730 Long Beach Blvd location was seen in the LA Times in March, 1971 and evidence suggests that June 1st was when they closed for good. The Dana High Performance Center at 9735 Long Beach Blvd had closed down well before this, some time during 1969. In 1972, Prince Lincoln-Mercury had opened up in Dana's original location. Evidently, Chevrolet was then no longer represented in South Gate.